Stationery to keep your office on the right page
Though it may seem like business stationery is just another office item you will need to spend money on and will run out of quickly, it is actually an important way to establish your brand and identity among your clients. Your business stationery should have your company's letterhead and logo on it, representing official communication from your business. Personalized stationery is like decorative packaging for your communications, and sometimes, spending a little extra to ensure it is correct, distinctive and eye-catching to potential clients will pay off in the end.
Business Stationery for All Occasions
There are many different types of office supplies that fall under the category of stationery, including Post-it notes, sticker paper, envelopes, letterhead paper and other printer paper. Sticky notes and other items can be bought easily online or from any office supply store, but if they will be used mostly for internal company communications, you will have to decide whether you want to pay to have your logo on them. With your business's letterhead paper and envelopes, though, choose a company you feel confident will produce a high-quality reproduction of your brand that will impress your customers.
Personalizing Your Paper Products
If you haven't already come up with a letterhead and logo design for your business, shop around and find a design company that specializes in this type of work. The company should have experience in designing business graphics and should be able to come up with a number of different ideas to present to you. Provide the company you choose with your vision for your business. Your logo should incorporate your company name as well as a graphic that represents the company.
Before going ahead with a design, check the printing and design costs to see if they fit into your budget. A good rule of thumb is to ask for a consultation with two or three design companies and compare their prices and their work. Remember, the lowest price doesn't always guarantee the best deal; business letterhead is often potential customers' first impression of a company, and it can also be a lasting impression. Go with the letterhead and pricing that you feel fits your particular circumstances. Also keep in mind that your letterhead shouldn't just look good on paper; it should look good online, as well.
You can buy business stationery in bulk or wholesale from online retailers. Check to see if you qualify for a discount when ordering a certain number of supplies.
Designing a company letterhead for all your business communication can be fun and challenging. Do your research to ensure that this first impression your company makes is a good one.